Simple Stories

Simple Stories

Hello! We’re husband and wife team Amber and Kevin Crowell! Our story begins in 2002 in the basement of our family home where we had a dream of creating a business for paper crafters and hobbyists to share their passion for memory keeping as home-based scrapbook consultants. This little start up business called MemoryWorks was the just the beginning of our journey and inspired us to dream even bigger dreams - which soon evolved into developing time-saving scrapbook products that inspire memory keepers every where to share their stories in a simply!

As a busy wife, mother, and business owner I loved creating scrapbook pages of my family. But with so many photos and not enough time, I soon become overwhelmed and frustrated with my hobby. I dreamed of creating beautiful, meaningful albums that would showcase my favorite photos and memories - yet in a simple and creative way. This sparked an idea for an easy album solution, so geared with my creativity and entrepreneurial spirit we took the leap and created our own Simple Stories brand of products, featuring time-saving scrapbooking products that allows customers to share their story simply.

With a big dream and bare-bones budget, we took our product idea to the CHA Winter 2011 show in Los Angeles to showcase our new products to paper crafting retailers across the globe. It was an instant success and Simple Stories has quickly become one of the leading brands in the paper crafting industry today.

Together with our amazing team members who we consider family (some of which actually are family!), Simple Stories has experienced tremendous growth and continues to design and introduce beautiful designs and simple scrapbook solutions to the paper crafting market. We love our retailers and customers and feel so blessed to work in this amazing industry!

Popular products

  • 12X12 Collection Kit, Simple Vintage 'Tis The Season
  • 12X12 Collection Kit, Simple Vintage Life in Bloom
  • 12X12 Collection Kit, Simple Vintage Dear Santa
  • Bits & Pieces, Simple Vintage Life in Bloom
  • Simple Cards Card Kit, Simple Vintage Dear Santa
  • Floral Bits & Pieces, Simple Vintage 'Tis The Season
  • Simple Cards Card Kit, Simple Vintage Life in Bloom
  • Bits & Pieces, Simple Vintage 'Tis The Season
  • 12X12 Collection Kit, Simple Vintage Yuletide
  • Sentiment Bits & Pieces, Simple Vintage Essentials Color Palette
  • Ephemera, Simple Vintage 'Tis The Season
  • Simple Pages Page Pieces, Simple Vintage Life in Bloom

Looking for something? Let us know!

We love hearing from you on what products/suppliers we should bring into our shop.

If we can't source a particular item, we'll do our best to find a suitable substitute.

Canada's wholesale creative arts,papercrafting,fine arts,stationery supplier.

1-2 day order turnaround

No matter how busy it gets, we all pitch in to get orders out the door.

Minimum shippable value only $200

Don't risk over-ordering trying to reach a high supplier minimum.

Almost no individual minimums on products

Offer a wider selection for a lower buy-in.

See critical stats as you shop

See your reservations, order history and stock levels as you shop so you don't accidentally double-up.

People just want their stuff. That's it.

For us, it's about going the extra mile to get you your product quickly, simply, with no hassle so you can get back to running your business.

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Treasure Chest

Do things your way

Get what you need when you need it. Reduce risk, increase turnover and profit by replenishing your stock in smaller increments.

  • Reserve items for shipment with a future order.
  • We'll hold your place in line so it's still available when you decide to ship.
  • Place unlimited add-ons while your order is still in-house.
  • Hold for an incoming shipment, a date or a shippable value set by you.

Canadian advantage


Receive your order faster from a company already in Canada, with discounted shipping on all orders.

No fees

We handle the exchange so you won't get gouged with fees by your credit card company.

Costing made easy

We stay ahead of customs, brokerage and exchange fees to provide a flat wholesale cost in CAD.

Gordon Anstey's family.

We're a small, family-run company, established in 1957.

Expect a greater emphasis on you as an individual customer. Speak to a real person instantly, or receive a quick e-mail or text response.

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