For over 15 years our passion at Spellbinders has been to make the finest quality tools with impactful designs to help empower creativity for our customers. From the humble beginnings and vision of crafter Stacey Caron in Cleveland, Ohio to the amazingly talented team that now calls Phoenix, Arizona home, that passion and drive continues every day.

In the early years we made dies that had stunning details at an unprecedented value because we were the first company to offer cutting, embossing and stenciling all in one die design. Our styles evolved as we helped to lead creativity in new directions with bringing stamps and dies together in functional and technique-based applications, another first. Our brick and mortar retail partners from those days loved and supported our innovative products that helped to grow their business and build our brand. Those retailers remain equally valuable partners today.

We have grown so much by embracing the fluidity of being creative. Led by our talented in-house team of designers, in partnership with licensed designers like Becca, Jane, Paul and Sharyn, we’ve been able to expand beyond our core of dies into other exciting segments, and we’re just getting started!